When the customer has a more transactional focus, the marketer ...

[fahad]

When the customer has a more transactional focus, the marketer should:
 a. determine the cost-to-serve each customer.
 b. set a revenue target and profit goal.
 c. monitor performance results and the relative effectiveness of different sales channels.
 d. all of the above.
 e. none of the above.

Question 2

When considering methods for collecting communications data, the ___________________ _ itself will often
  suggest one approach over the others.
 Fill in the blank(s) with correct word

[carlsona147]

Answer to Question 1

d

Answer to Question 2

research problem