Author Question: The core objective is measured by: a. the number of customers retained in targeted segments. b. the ... (Read 195 times)

09madisonrousseau09 · **on:** Jun 28, 2018

The core objective is measured by:
a. the number of customers retained in targeted segments.
b. the number of new customers acquired.
c. estimates of the lifetime value of customers.
d. all of the above.
e. none of the above.

Question 2

Response rates are higher for ___________________ _ than most other methods.
Fill in the blank(s) with correct word