The use of high structure greatly simplifies data coding and analysis.
a. True
b. False
Indicate whether the statement is true or false
Question 2
Regarding price changes, consumers tend to be
a. relatively insensitive to any price change.
b. equally responsive to price increases and to price decreases.
c. more responsive to price decreases than to price increases.
d. only responsive to price changes when elaboration is high.
e. more responsive to price increases than to price decreases.