Brand loyalty is a. the optimization of consumer utility through ...

[Engineer]

Brand loyalty is
 a. the optimization of consumer utility through a brand image.
  b. the repeat purchase of a brand because of habit.
  c. a reduction of cognitive processes through low-effort brand retrieval.
  d. also known as affective purchasing.
  e. the repeat purchase of the brand because of a conscious evaluation.

Question 2

National, or key, account management provides a mechanism for responding to which of the following dimensions of customer complexity?
 a. Operating unit dispersion of customer purchasing activities (e.g., several divisions within a company that operate with some degree of autonomy).
 b. Geographical dispersion of customer buying points.
 c. Functional dispersion of customer buying influences-the involvement of two or more functional units in the purchasing process.
 d. all of the above.
 e. (a) and (b) only.

[abro1885]

Answer to Question 1

E

Answer to Question 2

d