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Author Question: Shaping involves a. taking consumers through a series of successive steps to lead them to a desired ... (Read 45 times)

biggirl4568

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on: Jun 28, 2018
Shaping involves
 a. taking consumers through a series of successive steps to lead them to a desired response.
  b. focusing consumer attention on processing the positive attributes of the brand so that they will form a positive overall evaluation.
  c. focusing consumer attention on processing the negative attributes of the competing brand so that they will form a negative overall evaluation.
  d. the strengthening of brand associations.
  e. utilizing the law of small numbers to form evaluations.

Question 2

The cost-per-thousand calculation should be based on circulation to the total audience.
 
 Indicate whether the statement is true or false


ebe

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

false


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