In ____, learning occurs because the same act is repeatedly ...

[bucstennis@aim.com]

In ____, learning occurs because the same act is repeatedly reinforced or punished over time.
 a. incidental learning
  b. classical conditioning
  c. operant conditioning
  d. passive learning
  e. schematic learning

Question 2

The area of advertising evaluation that is the degree to which various media were successful in reaching defined target markets is known as:
 a. target market coverage.
 b. key buying motives.
 c. effectiveness of messages.
 d. media effectiveness.
 e. overall results.

[kishoreddi]

Answer to Question 1

C

Answer to Question 2

d