Two major types of heuristics that have major implications for consumer behavior are
a. attribute and brand processing.
b. central and peripheral processing.
c. conjunctive and subjunctive judgments.
d. representativeness and availability.
e. additive and subtractive differentials.
Question 2
When designing the supply chain, firms should concentrate on creating efficient processes for functional products and responsive processes for innovative products.
Indicate whether the statement is true or false
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