« previous next »

Author Question: In comparing noncomparable alternatives with an alternative-based strategy, consumers develop a(n) ... (Read 49 times)

jon_i

  • Hero Member
  • *****
  • Posts: 549
on: Jun 28, 2018
In comparing noncomparable alternatives with an alternative-based strategy, consumers develop a(n)
 a. affective judgment about the product category and then subtract from each of the products, attribute by attribute.
  b. additive differential strategy.
  c. decision calculus strategy.
  d. overall evaluation of each option, and make decisions using a compensatory or affective strategy.
  e. decision about each attribute, and make decisions using a compensatory or affective strategy.

Question 2

The Internet strategy must carefully address issues related to product, promotion, pricing, and channels.
 
 Indicate whether the statement is true or false


tmlewis4706

  • Sr. Member
  • ****
  • Posts: 295
Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

true


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

According to animal studies, the typical American diet is damaging to the liver and may result in allergies, low energy, digestive problems, and a lack of ability to detoxify harmful substances.

Did you know?

Medication errors are more common among seriously ill patients than with those with minor conditions.

Did you know?

In most climates, 8 to 10 glasses of water per day is recommended for adults. The best indicator for adequate fluid intake is frequent, clear urination.

Did you know?

The use of salicylates dates back 2,500 years to Hippocrates’s recommendation of willow bark (from which a salicylate is derived) as an aid to the pains of childbirth. However, overdosage of salicylates can harm body fluids, electrolytes, the CNS, the GI tract, the ears, the lungs, the blood, the liver, and the kidneys and cause coma or death.

Did you know?

In the United States, there is a birth every 8 seconds, according to the U.S. Census Bureau's Population Clock.

A recombination-based map of one of the chromosomes of Drosophila A recombination-based map of one of the chromosomes of Drosophila
Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and Primatologist Volker Sommer and his colleagues showed that langur infanticide had adaptive value and
Seriation features operations of comparing the length of each stick to the other sticks and putting ... Seriation features operations of comparing the length of each stick to the other sticks and putting ...
Computationally assembled model of the TFIIA–TBP–TFIIB–promoter complex based on crystal Computationally assembled model of the TFIIA–TBP–TFIIB–promoter complex based on crystal
Hydro, nuclear, and biomass are “conventional” alternatives Hydro, nuclear, and biomass are “conventional” alternatives
The two skills of the element Generating Alternatives The two skills of the element Generating Alternatives
Video: Optic Nerve and Optic Disk Animation (Part 1 of 2)

For a complete list of videos, visit our video library