Author Question: ________ create(s) the design and components shared by a set of products. a. Derivative projects b. ... (Read 153 times)

sarasara · **on:** Jun 28, 2018

________ create(s) the design and components shared by a set of products.
a. Derivative projects
b. Platform projects
c. Breakthrough projects
d. Research and development
e. None of the above

Question 2

In their advertising, Lexus stressed several key features, including the quality of construction, the smoothness of ride, and the high performance of the navigation. These features are important in how consumers think about the quality of and how much they like the car. In other words, these consumers are
a. making consumer appraisals.
b. making judgments.
c. retrieving information from short-term memory.
d. retrieving information from long-term memory.
e. making a decision.