Cisco Systems' development of communications technology that underlies its networking systems used by diverse customers like retailers, banks and hotel chains is an example of which type of development project?
a. Derivative project
b. Platform project
c. Breakthrough project
d. Research and development
e. None of the above
Question 2
If a researcher is interested in investigating whether or not consumers like, are or not interested in a new package
for Kellogg's Corn Flakes, the researcher should focus on measuring
a. motivation.
b. intention.
c. attitude.
d. personality.
e. demographics.
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