Author Question: If you are in the market to buy a new computer and suddenly see an ad for a particular brand, you ... (Read 13 times)

cabate · **on:** Jun 28, 2018

If you are in the market to buy a new computer and suddenly see an ad for a particular brand, you will probably determine whether you like the brand at the time you see the ad. This is known as
a. goal-oriented processing.
b. online processing.
c. determinative cognitions.
d. determinative processing.
e. goal-oriented cognitions.

Question 2

In high-risk markets, firms can reduce their equity exposure by adopting low commitment modes such as:
a. licensing.
b. contract manufacturing.
c. joint ventures with a majority share.
d. all of the above.
e. (a) and (b) only.