Author Question: This type of validity refers to our ability to attribute the effect that was observed to the ... (Read 50 times)

daltonest1984 · **on:** Jun 28, 2018

This type of validity refers to our ability to attribute the effect that was observed to the experimental variable and not
to other factors: ___________________ _.
Fill in the blank(s) with correct word

Question 2

Research has clearly shown that consumers can recall ____ even when the opportunity to process is low.
a. concrete cues
b. messages not related to aspirations
c. messages not related to expectations
d. abstract cues
e. salient attributes