When upstream and support activities (such as technology development and operations) are vital to competitive advantage in the international setting, which pattern of competition is the most common?
a. A multidomestic pattern of international competition.
b. A fragmented pattern of international competition.
c. A global pattern of international competition.
d. An export-based pattern of international competition.
e. A segmented pattern of international competition.
Question 2
Standard test markets are the most expensive, take the most time and are likely to tip off the competitors, compared
with other approaches.
a. True
b. False
Indicate whether the statement is true or false
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