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Author Question: The four perspectives used in the balanced scorecard to measure performance are financial, learning ... (Read 104 times)

EAugust

  • Hero Member
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  • Posts: 550
on: Jun 28, 2018
The four perspectives used in the balanced scorecard to measure performance are financial, learning and growth, external business processes, and customer.
 
 Indicate whether the statement is true or false

Question 2

General Mills has placed a new cake mix flavor in stores in Midland, TX. They are promoting the flavor with a
  coupon offer in the local newspaper. They would like to see how the flavor sells in Midland before putting it in stores
  across the US. This type of research is called
 a. descriptive.
  b. exploratory.
  c. a test market.
  d. a sample survey.
  e. Both C and D.


bookworm410

  • Sr. Member
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  • Posts: 341
Reply #1 on: Jun 28, 2018
Answer to Question 1

false

Answer to Question 2

c


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