The three segments of the value-based strategy identified by Dow Corning are innovation-focused customers, customers in fast-growing markets, and market customer relationship.
Indicate whether the statement is true or false
Question 2
Which of the following is TRUE of test markets?
a. Simulated test markets are not useful for eliminating weak products before they go to a standard test market.
b. Electronic test markets, popular in the 1970's, are now a declining segment of the test market industry.
c. A prime advantage of simulated test markets is the protection from competitors that they provide.
d. In a standardized test market the entire test program is conducted by an outside service.
e. None of these statements are true; they are all false.
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