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Author Question: The ________ method combines and averages top executives' estimates of future sales. a. subjective ... (Read 103 times)

Caiter2013

  • Hero Member
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  • Posts: 607
on: Jun 28, 2018
The ________ method combines and averages top executives' estimates of future sales.
 a. subjective
 b. judgment
 c. management
 d. quantitative
 e. none of the above

Question 2

Bob's Cookie Company has decided to test market their new sugarless chocolate chip cookie. A major question the
  company hopes to answer with the test market project concerns distributor acceptance of this somewhat novel
  product. Which method of test marketing would be most appropriate in this situation?
 a. Controlled test marketing
  b. Standard test marketing
  c. Forced-distribution test marketing
  d. Simulated test marketing
  e. Electronic test marketing


xiazhe

  • Sr. Member
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  • Posts: 331
Reply #1 on: Jun 28, 2018
Answer to Question 1

b

Answer to Question 2

b


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