Author Question: In regard to internal and external validity a. you can't have one without the other. b. procedures ... (Read 55 times)

sjones · **on:** Jun 28, 2018

In regard to internal and external validity
a. you can't have one without the other.
b. procedures used to establish internal validity will also establish external validity.
c. they are matters of degree rather than all-or-nothing propositions.
d. neither is important in laboratory experiments.
e. internal validity is a much more important issue in marketing than external validity.

Question 2

Buick put out a computer disk with pictures and information about new cars. Buick hoped that by viewing this information, consumers would realize that now might be a good time to buy a car. That is, they hoped consumers would enter into a state of
a. problem recognition.
b. internal search.
c. postpurchase evaluation.
d. information storage.
e. behavioral intentions.