The business market can be segmented on several bases. Macro bases of segmentation center on:
a. characteristics of the purchasing situation.
b. characteristics of the decision-making unit.
c. the nature of the product application.
d. all of the above.
e. both (a) and (c).
Question 2
Which of the following is NOT one of the conditions that must be met to establish causality?
a. There must be consistent variation between the cause and the effect
b. The time order of the cause and the effect must be correct
c. There must be multiple causes for each effect
d. Other explanations must be eliminated
e. All of the above are true
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