Author Question: Priscilla purchased a house and recalls information such as the selling price, number of bathrooms, ... (Read 111 times)

waynest · **on:** Jun 28, 2018

Priscilla purchased a house and recalls information such as the selling price, number of bathrooms, and paint color. She does not recall how big her backyard is. This is an example of inhibition.

Indicate whether the statement is true or false

Question 2

Concerning segmentation criteria, ________ refers to the degree to which segments respond differently to different marketing mix elements, such as pricing and product features.
a. measurability
b. accessibility
c. substantiality
d. responsiveness
e. compatibility