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Author Question: Sexual messages a. will usually create positive affect. b. will often increase central route ... (Read 200 times)

geodog55

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on: Jun 28, 2018
Sexual messages
 a. will usually create positive affect.
  b. will often increase central route processing.
  c. can create negative attitudes toward an ad.
  d. will increase incidental learning.
  e. will often increase the believability of an ad.

Question 2

Which kind of business marketer can tailor strategies that more closely respond both to customers who desire a collaborative emphasis as well as to those who seek a transaction emphasis?
 a. An unbundling strategy can be pursued to reach those customers who desire a greater transaction emphasis.
 b. An unbundling strategy can be pursued to reach those customers who desire a greater collaborative emphasis.
 c. Flaring-out with augmentation is a strategy for the transaction-oriented customer.
 d. Augmented features might include technical assistance and delivery offered on an incremental price basis.
 e. (a) and (d) only.


yifu223

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Reply #1 on: Jun 28, 2018
Answer to Question 1

C

Answer to Question 2

e


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