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Author Question: Discuss three common uses of the information supplied by standardized marketing information ... (Read 124 times)

asmith134

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Discuss three common uses of the information supplied by standardized marketing information services.

Question 2

Two factors play a major role in determining whether or not sources evoke favorable affective reactions under peripheral-route processing, they are
 a. physical attractiveness and likability.
  b. credibility and expertise.
  c. intelligence and credibility.
  d. intelligence and expertise.
  e. credibility and length of advertisement.



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vboyd24

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Answer to Question 1

The information supplied by standardized marketing information services is commonly
used to (1) profile customers, (2) measure product sales and market share, and (3)
measure advertising exposure and effectiveness.

Answer to Question 2

A




asmith134

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Reply 2 on: Jun 28, 2018
Excellent


shewald78

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Reply 3 on: Yesterday
YES! Correct, THANKS for helping me on my review

 

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