As it stands today, achieving a complete, single-source data ...

[erika]

As it stands today, achieving a complete, single-source data system would:
 a. Require augmenting secondary data on things like media exposure and purchase behavior.
  b. Combine the above with primary data on consumer knowledge, attitudes, motivations, information search,post-purchase reaction, etc.
 c. Be cost prohibitive to collect, even if relevant data could be identified.
  d. All of the above are correct
  e. A and B

Question 2

Burger King used songs from the 60s and 70s in their ads to evoke a positive response in baby boomer consumers. The music could act as a(n) ____ in classical conditioning to create a good feeling toward Burger King.
 a. conditioned stimulus
  b. unconditioned stimulus
  c. conditioned response
  d. unconditioned response
  e. positive reinforcement

[LVPMS]

Answer to Question 1

d

Answer to Question 2

D

[erika]

Gracias!

[nothere]

TYSM