The marketing manager for Post-it notes realized that the company's consumer base held low-effort attitudes about the product. Thus, for any marketing campaign, consumers would most likely be
a. passive recipients of the message.
b. active recipients of the message.
c. unable to encode information from the message.
d. processing with higher attention levels.
e. less likely to have schemas of the information in the message.
Question 2
________ comprises the particular skills, abilities, and processes an organization has developed to create and manage close customer relationships.
a. Distinctive capability
b. Customer-linking capability
c. Market-sensing capability
d. Customer-managing capability
e. Market-managing capability
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