Many firms offer a wide variety and deep assortment of products ...

[ssal]

Many firms offer a wide variety and deep assortment of products in their portfolio. Which of the following IS NOT one of the reasons or advantages associated with offering a large portfolio of products?
 a. Economies of scale in production, bulk buying, and promotion.
 b. Pricing consistency across brands in the portfolio.
 c. Equivalent quality beliefs among brands in the portfolio.
 d. Sales and distribution efficiencies.
 e. Package uniformity.

Question 2

Applications of Big Data in the real world might include which of the following?
 a. Improving customer retention rates.
  b. Dealing with negative word of mouth.
  c. Creating personalized promotions.
  d. All of the above are valid applications of Big Data.
  e. Only B and C are valid examples of Big Data.

[todom5090]

Answer to Question 1

b

Answer to Question 2

d

[ssal]

TYSM

[bbburns21]

Gracias!