Author Question: Compare and contrast focus and nominal groups[br][br][b][color=#347235]Question ... (Read 104 times)

james0929 · **on:** Jun 28, 2018

Compare and contrast focus and nominal groups

Question 2

Experts may base category membership on ____, whereas nonexperts may base category membership on ____.
a. benefits / attributes or similarity in appearance
b. attributes or similarity in appearance / benefits
c. attributes or similarity in appearance / recall
d. attributes or similarity in appearance / goals
e. recall / goals

orangecrush · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Focus groups are moderator-led small group (8-12 people) interviews. The topics are
available to the moderator on a rough outline instead of a specific survey format. Group
members are relatively homogeneous and interaction is expected. Participants are
exposed to the ideas of the other group members and can respond to those ideas with
ones of their own. Nominal groups are similar in all these areas. The key difference is
that nominal group moderators ask participants to provide written responses prior to
opening group discussion. It is believe this subtle difference does a lot to help avoid
group think.

Answer to Question 2

A