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Author Question: Originally the brand name Mountain Dew referred to illegally produced alcohol (moonshine) and their ... (Read 9 times)

B

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on: Jun 28, 2018
Originally the brand name Mountain Dew referred to illegally produced alcohol (moonshine) and their ads depicted Willie the Hillbilly exclaiming Yahoo, Mountain Dew. Now Mountain Dew's ad feature actors participating in extreme sports. This is an example of repositioning a brand by changing consumers'
 a. schema for the brand.
  b. graded structures.
  c. product prototypes.
  d. objective comprehension.
  e. implicit memory.

Question 2

Dark colors make large empty spaces look smaller.
 
 Indicate whether the statement is true or false


emsimon14

  • Sr. Member
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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

true


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