Brawny paper towels introduced a Brawny Man who is the epitome of ...

[nummyann]

Brawny paper towels introduced a Brawny Man who is the epitome of the strong, sensitive, caring, gentle, thoughtful man. Through this character, Brawny is trying to establish a(n)
 a. cognitive schema.
  b. brand personality.
  c. affect-driven schema.
  d. brand extension.
  e. brand cognition.

Question 2

The typical patient representative whose job is to obtain and process insurance information would be considered:
 a. type 1 staff.
 b. type 2 staff.
 c. type 3 staff.
 d. type 4 staff.

[sabina576]

Answer to Question 1

B

Answer to Question 2

a