Author Question: ____ refers to the fact that individuals have a need to organize perceptions so that they form a ... (Read 93 times)

notis

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____ refers to the fact that individuals have a need to organize perceptions so that they form a meaningful whole.
 a. Perceptual organization
  b. Cognitive combination
  c. Affective combination
  d. Stimulus network
  e. Closure

Question 2

When using a new version of a software package, consumers are required to learn new steps. These types of switching costs are referred to as:
 a. cognitive costs.
 b. learning costs.
 c. emotional costs.
 d. transaction costs.



lgoldst9

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Answer to Question 1

E

Answer to Question 2

b



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