In subliminal perception, a stimulus is not consciously perceived
a. because the consumers' perception is directed elsewhere.
b. because of distractions in the consumers' environment.
c. because the stimulus is process by only unconscious brain activity.
d. because the stimulus is close to the consumers' absolute threshold of perception.
e. because the stimulus is perceived only by the left hemisphere of the consumers' brain.
Question 2
Heterogeneity refers to the variation in consistency from one service transaction to the next.
Indicate whether the statement is true or false
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