Author Question: Joshua saw a PC ad with information that was slightly negative about the brand of PC he just bought. ... (Read 117 times)

CQXA · **on:** Jun 28, 2018

Joshua saw a PC ad with information that was slightly negative about the brand of PC he just bought. He then looked up articles on the internet to resolve the uncomfortable feeling. This is an example of ____ affecting motivation.
a. increased aptitude
b. decreasing the affective component of attitudes
c. increased perceived risk
d. inconsistency with attitudes
e. increasing risk aversion

Question 2

Marketing research is the use of information to identify and define marketing problems.
a. True
b. False
Indicate whether the statement is true or false