Gretchen found herself buying and wearing the same fashion clothes that her friends wore even though she really didn't like them. This is an example of ____ needs driving acquisition.
a. safety
b. social
c. functional
d. nonsocial
e. egoistic
Question 2
Marketing managers have an urgent need for information - the function traditionally responsible for providing it is:
a. Marketing communications.
b. Accounting.
c. Marketing research.
d. Manufacturing and development.
e. The federal government.