« previous next »

Author Question: Response involvement is when consumers a. have a high degree of affective response to ads. b. are ... (Read 86 times)

mp14

  • Hero Member
  • *****
  • Posts: 534
on: Jun 28, 2018
Response involvement is when consumers
 a. have a high degree of affective response to ads.
  b. are involved in certain decisions and behaviors.
  c. have a high degree of cognitive response to ads.
  d. are involved in a response to a sales campaign.
  e. have a high degree of both cognitive and affective response to ads.

Question 2

Consumers can be involved with many different entities so it is important to identify the
 a. object of involvement.
  b. person behind the involvement.
  c. specific emotions elicited by the involvement.
  d. type of brands in the product category.
  e. level of brand loyalty.


lou

  • Sr. Member
  • ****
  • Posts: 286
Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

A


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

Though methadone is often used to treat dependency on other opioids, the drug itself can be abused. Crushing or snorting methadone can achieve the opiate "rush" desired by addicts. Improper use such as these can lead to a dangerous dependency on methadone. This drug now accounts for nearly one-third of opioid-related deaths.

Did you know?

In the United States, congenital cytomegalovirus causes one child to become disabled almost every hour. CMV is the leading preventable viral cause of development disability in newborns. These disabilities include hearing or vision loss, and cerebral palsy.

Did you know?

Elderly adults are at greatest risk of stroke and myocardial infarction and have the most to gain from prophylaxis. Patients ages 60 to 80 years with blood pressures above 160/90 mm Hg should benefit from antihypertensive treatment.

Did you know?

According to research, pregnant women tend to eat more if carrying a baby boy. Male fetuses may secrete a chemical that stimulates their mothers to step up her energy intake.

Did you know?

Eat fiber! A diet high in fiber can help lower cholesterol levels by as much as 10%.

A very high-resolution texture of the planet Mars A very high-resolution texture of the planet Mars
A high-performance aftermarket air filter often can increase airflow into the engine for more ... A high-performance aftermarket air filter often can increase airflow into the engine for more ...
A downward-sloping spark line usually indicates high secondary ignition system resistance or an ... A downward-sloping spark line usually indicates high secondary ignition system resistance or an ...
Second-degree burn. Second-degree burn.
Pathophysiologic response to anaphylaxis Pathophysiologic response to anaphylaxis
Immune-to-brain signaling occurs in response to infection, injury, and inflammation that occur in pe Immune-to-brain signaling occurs in response to infection, injury, and inflammation that occur in pe
Video: Transmission Across a Synapse

For a complete list of videos, visit our video library