Whitney has decided to have her ears pierced so that she could wear pretty earrings. However, after the piercing, her ears became infected. Her expectations of the experience were not met, thus Whitney was
a. satisfied.
b. complacent.
c. dissatisfied.
d. evaluative.
e. normative.
Question 2
An auto manufacturer starts an advertising campaign that stresses the benefits of purchasing a new car every five years so that consumers who are driving an older car will start to want to purchase an automobile. This is an example of a company appealing to what phase of the consumer decision-making process?
a. recognition and recall
b. categorization and comprehension
c. consumer behavior outcomes
d. problem recognition
e. exposure and perception
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