Author Question: The process by which a consumer comes to obtain an offering is known as a. usage. b. disposition. ... (Read 135 times)

asan beg · **on:** Jun 28, 2018

The process by which a consumer comes to obtain an offering is known as
a. usage.
b. disposition.
c. offering.
d. acquisition.
e. ostentation.

Question 2

An offering is a product, service, activity, or idea
a. that is acquired but not used by consumers.
b. that is used but not acquired by consumers.
c. marketed by a firm but not yet available in the marketplace.
d. offered by a marketing organization to consumers.
e. in the marketplace but not yet accepted by consumers.