Author Question: Josie is a sales professional for a company which manufactures kitchen appliances, and she is ... (Read 112 times)

penguins · **on:** Jun 28, 2018

Josie is a sales professional for a company which manufactures kitchen appliances, and she is consistently rated by customers as the best salesperson. This is because she has a detailed understanding of all the appliances manufactured by the company, including how they work and how they are made. Given this information, it is evident that Josie possesses sound _____.
A) promotion knowledge
B) competitor knowledge
C) market knowledge
D) customer knowledge
E) product knowledge

Question 2

Which of the following questions must a salesperson be able to answer in order to demonstrate that he or she has product knowledge?
A) Who are the major competitors in the market?
B) Who is responsible for delivering goods to a customer?
C) What materials are used when making the goods?
D) When is it most appropriate to follow-up with a customer?
E) What is the company's market share for a particular good?