Author Question: Which informal approach helps firms assess their current culture? A) direct questioning B) attitude ... (Read 123 times)

Ebrown · **on:** Jun 28, 2018

Which informal approach helps firms assess their current culture?
A) direct questioning
B) attitude check
C) observational and indirect questioning
D) service audit
E) consulting

Question 2

Unlike other nonmonetary costs, opportunity costs are harder for marketers to control.

Indicate whether the statement is true or false