Author Question: In which of the following situations would a customer become more tolerable of weak or poor product ... (Read 55 times)

bio_gurl · **on:** Jun 28, 2018

In which of the following situations would a customer become more tolerable of weak or poor product performance?
A) When the customer is in a hurry.
B) When the customer's personal needs are high.
C) When the purchase situation is highly involving.
D) When the customer has fewer product alternatives.
E) When the purchase is for a special occasion.

Question 2

Mel is a salesperson for a technology services company. He is looking for ways to increase cooperation and involvement between his organization and his buyer's organizations. Which of the following activities would be ideal to help Mel achieve this?
A) Mel could conduct seminars for just the buyers of the buying organizations.
B) Mel could have engineers from the buying and selling organizations work together during a sales call.
C) Mel could conduct product demonstrations for groups of buyers.
D) Mel could work with the buying organizations' employees to develop a better product offering.
E) Mel could have buyers write summaries and testimonials of their experiences with his organization.