Author Question: At the macro level, firms engaged in relationship marketing recognize that the marketing activity ... (Read 171 times)

rl · **on:** Jun 28, 2018

At the macro level, firms engaged in relationship marketing recognize that the marketing activity affects:
A) customer markets.
B) employee markets.
C) supplier markets.
D) internal markets.
E) all of these.

Question 2

What is the difference between social control and cultural control?
A) Cultural control is less complex than social control.
B) Cultural control looks at workgroups, whereas social controls look at norms.
C) Cultural control focus on the firm's internal culture rather than the external culture.
D) Cultural control focuses on corporate culture, while social control focus on norms.
E) Cultural control deals with the firm, whereas social control deals with workgroups.