Author Question: Socially responsible firms tend to enjoy higher __________ when customers perceive that the firm is ... (Read 97 times)

Ebrown · **on:** Jun 28, 2018

Socially responsible firms tend to enjoy higher __________ when customers perceive that the firm is dedicated to doing the right thing and treating customers fairly.
A) profit margins
B) sales volume
C) customer loyalty
D) ethical conduct
E) values

Question 2

Which of the following best describes sales resistance?
A) It is anything a salesperson says that gives the prospect a reason to buy.
B) It is anything the prospect says or does that slows down the buying process.
C) It is the favorable reaction of the prospect to a feature of a product.
D) It is an emotional state brought on through miscommunication.
E) It is an emotional state brought on through misunderstanding.