When selling to a buying group, a salesperson should arrive at ...

[burton19126]

When selling to a buying group, a salesperson should arrive at the location before the group arrives because:
 A) he or she can speak with the decision makers individually before the presentation begins.
  B) he or she can greet the group as a whole when the members enter the room.
  C) he or she can establish a shared space where everyone is in charge of the meeting.
  D) he or she can set up and check equipment and become familiar with the surroundings.
  E) he or she can make copies of all the visual material for all the members of the group to look through.

Question 2

Discuss why qualitative and quantitative data are needed to effectively improve customer satisfaction ratings.

[orangecrush]

Answer to Question 1

D

Answer to Question 2

Quantitative satisfaction ratings provide a benchmark against which future satisfaction surveys may be compared. In addition, the quantitative ratings provides the means of comparing the firm's performance against its competition. The qualitative data provides diagnostic information and pinpoints areas for improvement. Combining the qualitative and quantitative data outperforms either approach used alone.