Hailey, a salesperson, is presenting a sales dialogue to the buyers from Harter Tech, who want to buy a new range of copiers from Hailey's company. Hailey has found that some of the added features of the product are valued by the buyers. In this scenario, Hailey has identified the _____ of the copier.
A) potential benefit
B) confirmed benefit
C) value proposition
D) hidden feature
E) response check
Question 2
Which of the following are interrelated evaluations that are required to design a marketing strategy?
A) How much should be spent on marketing in the planning period?
B) How are marketing dollars to be allocated?
C) Within each element of the marketing strategy, how should dollars be allocated?
D) Which segments, products, and geographic areas are most profitable?
E) All of the answer choices.
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