Author Question: Under which of the following scenarios is it more likely that a firm would invest the resources ... (Read 69 times)

melly21297 · **on:** Jun 28, 2018

Under which of the following scenarios is it more likely that a firm would invest the resources necessary to increase its satisfaction ratings from 95 to 98?
A) Competing firms have 90 and 88 satisfaction ratings.
B) Competing firms have 85 and 75 satisfaction ratings.
C) Competing firms have 96 and 97 satisfaction ratings.
D) There are many opportunity costs associated with the investment.
E) The market share gained has little effect on the firm's bottom-line profits.

Question 2

Best Buy offers many different manufacturer (name) brands including HP, Panasonic, Sony, and Canon. Which of the following is a primary reason that Best Buy would offer these and other manufacturer brands?
A) increased profit margin
B) increased store traffic
C) less competition
D) total control over marketing
E) increased loyalty to Best Buy