Author Question: Positive disconfirmation of consumer expectations occurs when: A) expectations meet perceptions. B) ... (Read 65 times)

james · **on:** Jun 28, 2018

Positive disconfirmation of consumer expectations occurs when:
A) expectations meet perceptions.
B) expectations exceed perceptions.
C) expectations are less than perceptions.
D) perceptions are less than expectations.
E) expectations meet or exceed perceptions.

Question 2

Walmart has threatened to cut off business from a supplier if it does not lower its prices. This is an example of legitimate power.

Indicate whether the statement is true or false