A useful metaphor for the service encounter is that of a(n): A) ...

[luvbio]

A useful metaphor for the service encounter is that of a(n):
 A) theatrical drama.
  B) medical practice.
  C) college admission.
  D) amusement park.
  E) fencing duel.

Question 2

Despite conventional thinking, __________ accounts for the bulk of promotional spending in many firms. This is especially true for firms selling consumer products in grocery stores and mass-merchandise retailers.
 A) personal selling
  B) advertising
  C) public relations
  D) sales promotion
  E) publicity

[momtoalll]

Answer to Question 1

A

Answer to Question 2

D

[luvbio]

Thank you

[momtoalll]

No problemo