Which of the following is true of a high-contact system?
A) It allows for the use of more traditional manufacturing production line approaches.
B) It minimizes the dependence on consumer performance.
C) This approach argues for the buffering of the technical core.
D) The consumer is an integral part of the process.
E) There is less dependence on managing the way the consumer behaves.
Question 2
In the context of IMC strategy, what is the difference between public relations and publicity?
A) Public relations deals with positive information; publicity deals with controlling negative information.
B) Publicity deals with many stakeholders; public relations deals only with customers.
C) Publicity is normally done via an in-house staff; public relations is typically outsourced to a specialist.
D) Publicity is more narrowly defined and focused on gaining media attention.
E) There is no difference between public relations and publicity.
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