Author Question: The two primary roles that boundary-spanning personnel fulfill are: A) sales and profit-production. ... (Read 515 times)

sammy · **on:** Jun 28, 2018

The two primary roles that boundary-spanning personnel fulfill are:
A) sales and profit-production.
B) sales and customer service.
C) information transfer and representation.
D) process flow and service.
E) information transfer and profit production.

Question 2

Unlike tangible goods, virtually all services are susceptible to inconsistency and variations in quality. Why is this so?
A) Because services depend on people for their delivery.
B) Because services cannot be managed due to their intangibility.
C) Because services are extremely time-and-place dependent.
D) Because service marketers cut corners to reduce expenses.
E) Because service marketers make unrealistic promises to customers.