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Author Question: Discuss the physical environmental dimensions of the servicescapes ... (Read 61 times)

student77

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on: Jun 28, 2018
Discuss the physical environmental dimensions of the servicescapes model.

Question 2

Why is the demand for most services-such as popular restaurants-extremely time-and-place dependent?
 A) Because popular services typically lack sufficient capacity.
  B) Because services cannot be stored for future use.
  C) Because customers must be present for service to be delivered.
  D) Because service customers are typically unsure of their needs.
  E) Because competing services force customers to make tradeoffs between quality and time.


rnehls

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Reply #1 on: Jun 28, 2018
Answer to Question 1

The three major components of the firm's environment include ambient conditions; space/function; and signs, symbols and artifacts. Ambient conditions include temperature, air quality, noise, odor, and music. Space/function includes layout, equipment, and furnishings. Signs, symbols and artifacts include signage, personal artifacts, and style of decor.

Answer to Question 2

C


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