Which of the following statements pertaining to the location of the firm is false?
A) Location decisions should consider the amount of customer involvement necessary to provide the service.
B) Low contact firms should consider moving sites that are closer to sources of supply, transportation and labor.
C) The actual location of high-contact services should be as close to the street as possible.
D) Parking should be considered when making site selection decisions.
E) The firm's facility should be compatible with its surrounding environment.
Question 2
When the product's performance falls short of the customer's expectations, the customer experiences cognitive dissonance.
Indicate whether the statement is true or false
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