Consumers who seek convenience over price and personal attention ...

[bio_gurl]

Consumers who seek convenience over price and personal attention are:
 A) economic customers
  B) personalized customers
  C) apathetic customers
  D) ethical customers
  E) elastic customers

Question 2

Nielsen's PRIZM segmentation system is a useful ___________ tool.
 A) geoclustering
  B) business segmentation
  C) mass marketing
  D) psychographic segmentation
  E) behavioral segmentation

[ErinKing]

Answer to Question 1

C

Answer to Question 2

A

[bio_gurl]

TYSM

[mcabuhat]

Excellent