Author Question: Consumers who seek convenience over price and personal attention are: A) economic customers B) ... (Read 407 times)

bio_gurl · **on:** Jun 28, 2018

Consumers who seek convenience over price and personal attention are:
A) economic customers
B) personalized customers
C) apathetic customers
D) ethical customers
E) elastic customers

Question 2

Nielsen's PRIZM segmentation system is a useful ___________ tool.
A) geoclustering
B) business segmentation
C) mass marketing
D) psychographic segmentation
E) behavioral segmentation