Which of the following are special challenges associated with the service communication strategy?
A) mistargeted communications
B) managing expectations and perceptions
C) advertising to employees
D) selling/operation conflicts
E) all of these
Question 2
An organization plans to increase its market share from 10 to 20 within the next year. This is an example of a
A) quantitative goal
B) continuous objective
C) procedural objective
D) qualitative objective
E) discontinuous objective